Expert start-up support

How to become a franchise owner

Starting your own franchise business can be a daunting prospect but also very exciting. If this is your first time, your head will probably be full of big and small questions, like “how do I find an office,” or even “how do franchises work?” At Radfield Home Care we started our own home care office in 2008 and have been helping others launch their businesses since 2016. Our collective experience has allowed us to create detailed and easily digested plans for getting a home care business up and running.

Establishing a business plan

Before you can begin introducing yourself to an area as a home care provider there are essentials you need to have in place.

Your first step will be to produce your business plan and financial forecasts to show you and potential funding organisations that your Radfield Home Care business is not just sustainable but profitable too. You will need to be profitable at some level for your business to grow and increase the number of people benefiting from the care services you provide. You will then register your business, set up a bank account, locate an office to work out of and get ready for your franchise partner training days with the team at the National Office.

As the only home care brand to be awarded a prestigious Princess Royal Training Award for investing in franchisee success, our training has not only been designed to deliver success, but it has also been nationally recognised as achieving it for our franchise partners. We offer the highest level of tailored business support in the market and our team has a unique combination of experience and expertise that you won’t find anywhere else.

You will be assigned a Business Performance Manager, who will help you with every step of the start-up process and then sit down with you to develop your marketing strategy.

An important part of this plan will be your first recruitment efforts, where you begin assembling a skilled and reliable team. You may already have a few people in mind; in any case, you will have a dedicated support team here to help you make those first few hires, including your Registered Care Manager.

Our expert Compliance team will also work with you and your Registered Care Manager to complete and submit your CQC (Care Quality Commission) application in order for you to be able to deliver regulated care.

A team that supports your new business

At Radfield we understand that everyone is different, have different backgrounds and skill sets, so we work with you to highlight your strengths as well as areas where you may need a bit more support. This enables us to put a bespoke support package in place tailored to help you in the most appropriate and effective ways.

Once your business is ready to trade, we provide an initial marketing materials package, including fliers, brochures, banners and business cards. This comprehensive package contains everything needed to begin marketing and recruiting, straight out of the box.

Along with the physical, each new office receives in-depth digital support. This covers everything from the creation of a bespoke website to the building of social media accounts and training on the use of IT systems. Our internal network utilises a state-of-the-art shared file storage and communications platform. This system allows for the easy sharing of resources along with access to valuable training videos and guidance documents.

Beyond the National Office team, you will also be inducted into the wider Radfield Home Care network. Each franchise owner brings to the table their own valuable experiences and skillset to drive the collective network forwards. As a franchise partner, you will be given direct access to this network via regular webinars and in-person forum events at least twice a year.